Believability of Social Norm Messages and Vaccination Intentions
Experiments showing that the effectiveness often credited to injunctive norms and physician endorsement stems partly from something simpler: their claims are easier to believe.
I study how people engage with health information, and how communication and behavioral interventions change what they do.
In The SAGE Handbook of Health Psychology (2nd ed., Vol. 2, pp. 433–460). SAGE Publications, 2025.
Evidence synthesis from information provision interventions as a lever for vaccination. Applying a framework based on informational (e.g., risk communication) and non-informational elements (e.g., message source), we evaluate effects on beliefs, attitudes, intentions, and uptake, identify the conditions under which information is more or less likely to change behavior, and outline methodological priorities for future research.
Experiments showing that the effectiveness often credited to injunctive norms and physician endorsement stems partly from something simpler: their claims are easier to believe.
A large-scale randomized controlled trial testing whether behaviorally informed patient communications increase engagement with, and completion of, recommended preventive care.
Evaluation of a behaviorally informed intervention, delivered through WhatsApp, that supports parental emotion socialization practices among caregivers in Peru.
Field and online experiments on how health communications designed to capture patients attention affect their willingness to engage with health information, including cases where interventions discourage rather than encourage engagement.
Experiments examining whether peripheral cues weakly diagnostic of competence, such as professional attire and technical jargon, substitute for credentials in inferences of expertise, and how such cues interact when presented jointly.
A field experiment testing the separate and joint effects of two behavioral interventions on physicians' actions to close their patients' cardiology care gaps, such as aspirin therapy.
Selected from 107 submissions for a US megastudy on trust in climate scientists, our intervention uses a value-aligned narrative and a delayed reveal to prompt reappraisal of climate scientists.